1. Definition
   a blending mode that simultaneously multiplies dark values and screens light values. 
2. Effect
   increases contrast by darkening shadows and brightening highlights.
   
3. Application
   employed as a method to enhance creative intensity and conceptual contrast.
   

Warehouse

1. Definition
   designated virtual space functioning as both a showroom and experimental lab.
   
2. Purpose
   conduct visual tests. document outcomes. develop creative output. 
   
3. cycle
   iterative processes executed on a quarterly basis.